About this song
On July 5, 2015, Bring Me The Horizon started a mystery online campaign built around a white umbrella on a black background, which spread across their social media and official website. The official audio was released on YouTube on July 12, 2015. The song continues the more melodic, production-focused direction the band took with their 2014 single "Drown", moving away from the heavy metalcore riffs and breakdowns of their earlier work.
What it's about
The song is a sarcastic open letter to the world about how people use superficial and trivial things to ignore real problems.
Summary written with AI, based on the song's page on Genius.
Fun facts
- Sampled in 1 other song, like “EI MAKIMA!! VAI TOMAR NO C# by ManoDarkus”.
- Covered once, including “Happy Song by First to Eleven (Ft. Lauren Babic)”.
- Written by Lee Malia, Jordan Fish, Matt Nicholls, Matt Kean and Oli Sykes.
- Produced by Oli Sykes and Jordan Fish.
- Recorded at Black Rock Studios.